Building the Future of Direct Selling. Highlights from the 37th FVD Congress in Angers
The energy and innovation at the 37th FVD Congrès de la Vente Directe showcased the remarkable evolution of the direct selling industry. Over two dynamic days, visionary leaders, technology pioneers, and industry experts gathered to explore the evolving landscape of direct selling and to co-create solutions for tomorrow’s market.
Jenkon was proud to participate as both sponsor and contributor, joining key conversations, exchanging ideas, and reinforcing our commitment to shaping a digital-first future for direct selling companies worldwide.
Working Together for Progress
Robert Cavitt, CEO of Jenkon, shared his compelling vision of how technology should serve people—not replace them. His perspective emphasized the importance of aligning digital transformation with human-centric values and purpose-driven leadership.
Greg Fink (VP of Global Sales) and David Wilkinson (VP of Software Development) also represented Jenkon at the event, actively contributing to key conversations and connecting with fellow industry leaders to explore innovative pathways for growth.
Throughout the event, Jenkon emphasized several key approaches to modernizing the seller and customer journey:
- Creating tools that support personalization and community building
- Developing flexible platforms that can adapt to change
- Focusing on transparency, following regulations, and improving operations
Learning, Networking & Building Relationships
The event featured expert breakfast sessions, engaging workshops, and strategic roundtables that highlighted the depth of knowledge and passion across the direct selling community. Participants explored important topics including the future of seller experiences, the role of AI, sustainability, and digital marketing transformation.
The evening celebration at Château La Perrière, proudly sponsored by Jenkon, served as a beautiful reminder of the strong relationships and shared values that unite our industry.
Looking Ahead: Innovation with Purpose
What truly stood out at this year’s congress was a collective commitment to meaningful progress. As technologies like AI and social selling continue to reshape how we connect, our mission remains clear: to empower people and enrich lives.
At Jenkon, we’re honored to be part of this forward-thinking movement. We leave Angers energized and inspired, ready to keep driving innovation that is human, intelligent, and transformative.
A heartfelt thank-you to the entire Fédération de la Vente Directe (FVD) organizing team for their outstanding work in making this event a true success. Your dedication and coordination made every moment meaningful.
Let’s keep the momentum going—together.
