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Jenkon
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Jenkon Logo Design RationaleThere is a point where two entities meet. That intersection is where the potential for ideas and growth occur. This point is where the future lies. The green spiral represents Jenkon and the grey spiral, the client. These forms also express the intelligent scalability that is built into Jenkon's products.
With Jenkon's recommitment to client service, the new logo is intended to be as much about our clients as it is about Jenkon. That Jenkon's name is orange rather than green is another expression of how important our clients are.
Corporate Identity, Logo, and Rationale created by
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The orange dot locates the intersection of two different growth spirals. In spite of their different curvatures, both arc proportions are based on unity and order found everywhere in nature. These forms are also present in many of the most elegant mathematical systems and sacred art made throughout human history. In addition, this natural geometry expresses the belief that the most sophisticated software feels less like technology and more like intuitive reasoning.